Kids shoot their mouths off with PEZ gun

This is the patent of the famous PEZ candy shooter. I would love to go back in time and be a fly on the wall of the marketing genius’s who thought this one up. I’m sure it went something like this:
“How about this? We make a toy gun that kids fill with PEZ candy. Now here’s the best part… when they want a piece of candy they put the barrel of the gun into their mouths and pull the trigger! Brilliant!”